Muelas thinks that this sudden flurry of startups in

Why heritage brand Rimowa thinks you need a

The brand iconic aluminum replica louis vuitton hardshell cases with grooves are the stuff of spy movies. When A listers like Kanye West, Cara Delevigne, or Gwyneth Paltrow are photographed by the paparazzi on vacation, there a good chance they wheeling their Rimowa around with them. The brand is particularly popular with creatives. Its customers include fashion icon Karl Lagerfeld, Apple chief design officer Johnny Ives, and chef Massimo Bottura. Virgil Abloh, a longtime fan of the brand and Louis Vuitton new creative director for menswear, has just collaborated with Rimowa on a totally transparent version of the iconic suitcase.

Virgil Abloh at Rimowa [Photo: courtesy of Rimowa]The problem is, while Rimowa has its fans among the rich and design Fake Louis Vuitton Replica Bags obsessed, it doesn have the same name recognition as many other heritage luxury brands. Last year, it was by the LVMH group, which owns brands like Louis Vuitton, Celine, Fendi, high quality designer replica handbags wholesale and Christian Dior. The company appointed a new CEO, Alexandre Arnault, son of LVMH CEO Bernard Arnault. The younger Arnault goal seems to be replica louis vuitton bags from china to transform Rimowa from a niche luggage maker into a globally recognized 1:1 replica handbags luxury brand.

And today, it takes a step towards turning this vision into a reality. In January, the brand unveiled a new visual identity, and today, it fully rolls it out by incorporating it into its entire brand and product range. It has updated its logo and packaging, to high quality replica handbags china provide a cleaner, more modern look. And it changed its iconic suitcases by updating the wheels, handles, and interiors. To the untrained eye , the changes are fairly subtle. But Rimowa is leveraging these small, but significant changes to tell a deeper story about the brand obsession with design and artisanal craftsmanship.

This luggage is pricey cheap louis vuitton bags from china uk , running around $1,000 for the classic silver colored aluminum carry on and $650 for a polycarbonate version. But Rimowa fans say the quality of Designer Louis Vuitton Replica Handbags the products is unparalleled. The hardshell exterior is solid, protecting your stuff from hard knocks or the elements. The wheels offer a smooth ride, making it easier to get through airports. All of this, says chief brand officer Hector Muelas, has to do with Rimowa unique production process.

[Photo: courtesy of Rimowa]Unlike much of the luggage industry, which makes suitcases in large factories in Asia, 80% of Rimowa production process 1:1 replica handbags happens by hand. The aluminum cases are all made in workshops in Cologne, Germany, with each of the nearly 200 components assembled in more than 90 steps. Muelas says that Rimowa Perfect Quality Louis Vuitton Replica owns all of its factories to ensure that it can better control the manufacturing process. workmanship that is unheard of in this industry Fake Louis Vuitton Replica Bags , Muelas says. suitcase is really one of a kind. This seems to be driven, in part, by the spike in new luggage brands entering the market, all touting their superior quality.

Three years ago, the market was flooded with startups claiming to offer high quality cases at affordable prices. The most notable is two year old Away, which has now raised $31 million to fund its cheap louis vuitton bags from china uk explosive growth. The same year, a former Louis Vuitton executive launched a brand called Arlo Skye. And earlier this year, former Tumi executives launched a brand called ROAM. These brands carryon suitcases range in price from $200 and $500, which is more expensive than the cheapest luggage on the market, but are a fraction of the price of a Rimowa case.

It not easy for new brands to enter this space. This year alone, two luggage startups have folded: Raden and Bluesmart. The companies that failed focused largely on the high tech features of their cases, and were negatively impacted by rules imposed by airlines last year that banned suitcases with built in batteries. But the fact that they collapsed so quickly reveals that they may have been on shaky ground to begin with.

[Photos: courtesy of Rimowa]Still, Muelas treats these startups as legitimate competition. In addition to creating good products, brands like Away have helped turn luggage from a commodity into a design object. Earlier this year, Rimowa gifted every TED attendee a suitcase, showing that the brand is interested in making a mark with influencers in the tech, business, and creative industries who would otherwise be exposed to primarily luggage startups that market their products online. and more consumers are thinking about what their luggage says about them, he says. not just a functional object anymore; people care about the story behind their suitcase. And this helps us because we always been in the business of creating beautiful products. Muelas thinks that this sudden flurry of startups in the luggage space is a good thing, if only because it means young people are thinking about luggage more. They doing more research before buying a suitcase and are more knowledgeable about what constitutes a good product. And if Rimowa plays its cards right, today Away or ROAM customer may graduate to Rimowa in a few years time. really excited about this new energy we seeing in our industry, Muelas says. means that people suddenly high quality designer replica handbags care about a brand like ours, that has spent a century perfecting the art of crafting a suitcase. Now, it our job to make sure we get our story out to them.

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